Our story
Born from a love of botanicals and a belief that skin deserves better
Aurèlia began in a small kitchen in Vermont, where our founder spent years studying the healing power of plants — long before clean beauty became a trend.
Our mission
We believe skincare should work with your skin, not against it. Every formula we create starts with a question: what does skin actually need at this stage of life?
Our answer is always rooted in nature — in the rosehips, green tea, bakuchiol, and sea kelp that have nourished skin for centuries — combined with the precision of modern botanical science.
What we stand for
Botanically grounded
Every active ingredient traces back to a plant. We use whole-plant extracts wherever possible, preserving the full spectrum of phytonutrients.
Formulated with intention
No filler ingredients. Every component earns its place — chosen for efficacy, safety, and compatibility with sensitive skin.
Transparent sourcing
We publish the origin of every key ingredient. You deserve to know where your skincare comes from and how it was grown.
Age-inclusive
Skin changes. Our range is designed to meet it at every decade — from the first signs of dehydration in your 20s to the deeper nourishment skin craves at 50+.
From the founder
"I started Aurèlia because I couldn't find skincare that respected both the intelligence of plants and the intelligence of the people using them. Everything we make is something I would put on my own skin — and on my mother's."
Elise Moreau
Founder & Chief Formulator
Key ingredients
Sourced from the world's most potent botanical regions
We partner directly with small-scale farms and cooperatives across four continents. Every harvest is third-party tested for purity and potency before it enters our lab.
Rosehip oil
Chilean AndesRich in trans-retinoic acid and omega fatty acids — our gold-standard for cell renewal and radiance.
Bakuchiol
IndiaA plant-derived retinol alternative from the babchi plant. All the renewal, none of the irritation.
Green tea extract
Uji, JapanShade-grown for maximum EGCG concentration — a powerful antioxidant that neutralises free radical damage.
Sea kelp
Brittany, FranceHand-harvested Atlantic kelp, dense in minerals and polysaccharides that lock in moisture for 24 hours.
Centella asiatica
Sri LankaKnown as 'tiger grass', it accelerates collagen synthesis and calms inflammation at the cellular level.
Marula oil
Southern AfricaCold-pressed from wild-harvested marula fruit — extraordinarily stable and deeply nourishing for mature skin.
Discover your ritual
Take our skin quiz to find the products formulated for your skin's exact needs.